The Keshav Suri Foundation was launched on 13th October 2018 by Dr. Jyotsna Suri, Chairperson & Managing Director, The Lalit Suri Hospitality Group, in the presence of thought leaders from various fields, at the First National Dialogue, Queering the Pitch – Agents of Change.

After the prodigious success of #PureLove Campaign, hotelier Keshav Suri, introduced the Keshav Suri Foundation to highlight the issues faced by the deeply marginalised LGBTQIA+ community. The Foundation ties up with It gets Better Project – a global platform to uplift, empower, and connect the LGBTQIA+ community. The objective of the foundation is to bring forth the unheard voices of people from the community to the fore. These are voices that have been shut and ignored, but need to be heard. Their stories and struggles are real and heart wrenching. The foundation aims to create a platform that will enable people from the community to share their stories with pride, sans judgement. This will, in turn, create awareness about the issues faced by them. With a feeling of acceptance and belonging, the foundation aims to skill people from the community and help them live a life of dignity.

Our Mission :

To embrace, empower and mainstream the LGBTQIA+ Community.

Our Objectives : 

1. Provide employable skills opportunities to the LGBTQIA community.

2. To sensitize workspaces to accept diversity as a way of life.

3. To work towards gender neutral policies & benefits.

About Mr. Keshav Suri:

Keshav Suri is the youngest Executive Director at The Lalit Suri Hospitality Group. He is involved in the Group’s expansion, quality management, building marketing strategies, operations and F&B revenues. 

Under his guidance the Group established F&B brands like 24/7, Baluchi and OKO. His brainchild, Kitty Su – the Group’s nightclub – completed eight successful years in August 2019. It is one of the longest running and most inclusive (LGBTQIA+) nightclub in the country. The club has supported acid attack survivors, hired India’s only differently abled DJ and people from the deeply marginalised LGBTQIA+ community. A firm believer of responsible entrepreneurship, Keshav Suri has been working with several NGOs and activists  to help mainstream marginalized communities. He launched the #PureLove campaign to spread the message of love and educate masses.

Know More!


Founder –Keshav Suri Foundation

Executive Director – The Lalit Suri Hospitality Group

Co- Chair FICCI Task Force on D&I